Abstract
There have been conflicting reports on the positive effect a new stadium or arena can have on the attendance numbers for an organization. This positive effect, known as the “novelty effect,” encourages decision makers that the investment into a new facility will provide the necessary return. Reviewing the research on this effect from studies in various leagues and organization sizes provides team owners, politicians, and key stakeholders a better perspective on the true impact a new facility can have on attendance.
Presenters
Jamie StangelStudent, Ph.D. Sport Leadership, Concordia University Chicago, Illinois, United States David Rolling
Associate Professor & Chair, Kinesiology, Valparaiso University, United States
Details
Presentation Type
Theme
2023 Special Focus—The Impact of Professional Sport on Community
KEYWORDS
NOVELTY EFFECT, RETURN ON INVESTMENT, ATTENDANCE
