Abstract
The present study is about the most popular sport event in the world attracting billions of spectators in front of the screen and 1.7 million spectators are expected to attend the Soccer World Cup 2022. The national teams engaged in the Cup face criticism before the tournament and national football federations reacted -or not- on such discussions about Qatar Wold Cup as an ecological disaster and an offense of human rights. Federations (leagues) of national teams present -or not- their viewpoint on their websites. And the discourse might (have) change(d) over time. The 32 national teams-websites are scrutinized following the pre-event, event, and post-event period. The engaged sections and their teams (Asian, African, North- Central America, South America, UEFA section) are in the research following the event life cycle during approximately three months. How those national federations-web-communications (NFWC) change will be described, analyzed, and discussed. The “why” is part of the explanation. It is less about best practices of web-com, and more about engagement of national teams-representatives and their communicated vision and standpoint about the FIFA decision to make Qatar become the sport capital of the world; also, sports -and football in particular- are value laden human activities and national federations will communicate those values and it can be determined how NFWC reflect them. The project defines the coherence of NFWC with national federation CSR engagement.
Presenters
Blumrodt JensProfessor and Director MSc Sports&Tourism Management, Management and Organisation, Rennes School of Business, Ille-et-Vilaine, France
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2023 Special Focus—The Impact of Professional Sport on Community
KEYWORDS
SOCCER WORLD CUP 2022, QATAR FOOTBALL LEAGUES-ENGAGEMENT, LEAGUE VALUES QATAR
Digital Media
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