The Summit XP Model: Exploring the Customer Journey from Acclimatization to the Summit


The Summit Experience Model redefines brand engagement by guiding customers through their journey from the early stages of acclimatization to the pinnacle of their experience with a brand. Based on the Kano Model, Design Thinking, and the Core/Context Matrix, the model helps brands address the unique needs and preferences of customers at each stage, build trust, provide value, and create differentiators. Through this approach, brands can create solid, enduring connections with customers and drive long-term success.


Gabriel Sampaio
Solutions Specialist & Designer, Tech Sales, Red Hat, Brazil


Presentation Type

Innovation Showcase


Design Management and Professional Practice


Innovation, Human-Centered Design, Value, Customer, Journey, Design, Core, Context

Digital Media

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