Abstract

The Summit Experience Model redefines brand engagement by guiding customers through their journey from the early stages of acclimatization to the pinnacle of their experience with a brand. Based on the Kano Model, Design Thinking, and the Core/Context Matrix, the model helps brands address the unique needs and preferences of customers at each stage, build trust, provide value, and create differentiators. Through this approach, brands can create solid, enduring connections with customers and drive long-term success.

Presenters

Gabriel Sampaio
Solutions Specialist & Designer, Tech Sales, Red Hat, Brazil

Details

Presentation Type

Innovation Showcase

Theme

Design Management and Professional Practice

KEYWORDS

Innovation, Human-Centered Design, Value, Customer, Journey, Design, Core, Context

Digital Media

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