Opening Frontiers While Using Classical Techniques


Studies suggest that most design disciplines have evolved so much through the years that specialization in design disciplines has become a reality. Graphic design is no different. Students interested in graphic design can now focus on web design, illustration, animation, publication, branding, and the list goes on. This evolution became possible with the introduction of the computer and design software. While the ideation process may start with just a pen, pencil, marker and a piece of paper before moving to the computer; printmaking processes as part of design exploration has been eliminated from many graphic design programs of study. In the past, printmaking processes such as frottage, monotype, intaglio, stenciling, serigraphy were part of the curriculum, unfortunately nowadays, these techniques are not always available to design students as exploratory methods. This study investigates current graphic design student experiences with the inclusion of printmaking techniques during a study abroad program in Brazil. It explores the challenges of working with students from different disciplines and backgrounds in an unfamiliar setting. It analyses group dynamics and conflict management practices while working towards a common goal, the production of marketing materials for a nonprofit organization. Finally, this paper reflects on the positive and negative outcomes from this experience and recommends approaches that promote the incorporation of different disciplines to achieve a common goal.


Claudia Scaff
Associate Professor, Art, Art History and Design, University of North Florida, Florida, United States


Presentation Type

Paper Presentation in a Themed Session


Design Education


Graphic Design, Printmaking, Study Abroad

Digital Media


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