Design Management in Educational Practices: A Design Thinking Approach to a Challenge-based Learning Challenge


This paper explores how design management skills that can be improved or acquired through challenge-based learning design thinking challenges with a partner industry company. Design management education highlights the importance of bridging the gap between academia and industry by applying theory into practice. This challenge-based learning lends for a better collaboration between academia and industry and can bring benefits to both. Challenge-based learning (CBL) can engage into a multidisciplinary approach to teaching and learning that allows the students to solve real world problems. The authors’ research is based on the sample of work done in two years within a Design Management Master. This involved an analysis of the design brief, a comparison of work submitted and documented evolution. A qualitative analysis of the students’ goals and expectations before and after the CBL and a quantitative analysis of the outcomes and skills acquired throughout the challenge and possible application of knowledge in other assignments and in their design work practice. The findings of this research will provide insights into the impact of challenge-based learning in design management education, and how it can be used to bridge the gap between academia and industry. It will also provide guidance to educators and practitioners on how to create effective challenges that can help improve students’ design management skills. By understanding the impact of CBL on design management education, we can create better learning experiences for our students and increase the number of people with the skills for a successful design management practice.


Sara Gancho
Assistant Professor, Universidade Europeia, IADE, Faculdade de Design, Tecnologia e Comunicação, UNIDCOM/IADE, Unidade de Investigação em Design e Comunicação, Lisboa, Portugal

Margarida Silva
Assistant Professor, Design, IADE – Faculdade de Design, Tecnologia e Comunicação da Universidade Europeia, Lisbon, Portugal


Presentation Type

Paper Presentation in a Themed Session


Design Management and Professional Practice



Digital Media

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