In early twentieth century America, many women were responsible for the design and production of clothing and household textiles for the whole family. Left with increasingly smaller and smaller budgets to do so, especially during the Depression Era when one in four workers were unemployed, they were forced to use their creativity to provide textile resources. One of the most successful examples of this was a uniquely sustainable and aesthetic option: the printed flour sacks that were created by companies such as Gold Medal, Pillsbury and Gingham Girl Flour. This research examines design practices and cultural norms from this time which provided the superstructure during which industry and homemakers were able to successfully integrate sustainable design practices in the home.
Associate Professor, Department of Family and Consumer Sciences, California State University Long Beach, California, United States
Sustainability, Textiles, Historic Fashion