Visualize to Connect: How to Create Information Visualizations that Create an Emotional Connection between Your User and the Information


Visualization of information plays an important role in the way we transmit and understand information, for example, during the SARS-CoV-2 (COVID-19) pandemic, graphics were created trying to explain this reality that started from a statistical cut, without considering an emotional connection. The present work establishes this connection as a visualization communication objective, seeking to generate a deep and transcendental understanding. Through a perception test, 250 users were exposed to visualizations that contemplated design guidelines focused on generating this connection. As a result, it was observed that this purpose was viable, where the information that was represented was more significant and internalized by the user.


Mariel Garcia-Hernandez
Professor, School of Art and Design, Universidad de Monterrey UMO780601S4A, Nuevo León, Mexico


Presentation Type

Paper Presentation in a Themed Session


Visual Design


Visualization, Design, Emotional, Information, Information Design

Digital Media


Visualize To Connect (Embed)


Visualize to Connect (pdf)