It’s well documented that Gen Z experiences significantly more anxiety as an audience than any generation before. Brands and digital communicators have a responsibility to safeguard users’ mental health and well being through better design, more thoughtful interactions, prompts and communications journeys. What are the new best practices here? What if we designed for optimizing positive experience instead of for engagement or sales funnels? How can these changes positively affect the employee experience as well as the bottom line? In this study, we consider industry standards, which have taken a toll on users and what modern UX can and should incorporate to positively connect and impact an over-anxious, hyper-digital generation.
Connections Executive, Connections Team, futurefactor, Noord-Holland, Netherlands
Design, Anxiety, Gen Z
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