Taking Traditional Advertising Design Courses Online: Creatively and Interactively Working With Curriculum and Technology


This paper addresses how an advertising design class can successfully be taught online. The study includes planning, execution, and evaluation that goes into creating an online design class from a retrospective look of one instructor who has gone through the process of developing, editing, and reviewing this quasi-experimental class as it lays the ground work for greater awareness about the pros and cons of a creatively-based online class.


Robyn Blakeman
Professor of Advertising, Tombras School of Advertising Design, University of Tennessee, Knoxville, Tennessee, United States


Presentation Type

Paper Presentation in a Themed Session


Design Education


Design, Online, Curriculum

Digital Media

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