Corporate Social Responsibility-Driven Enterprise Design Thinking and Creativity to Incorporate Economical, Legal Ethical, and Philanthropic Responsibilities


Enterprise Design Thinking is a powerful approach to innovation and brand differentiation, focused on creating experiences that delight customers. Therefore, the objective of this research is to develop and improve the current design thinking models and encourage design thinkers to prioritize and pursue pro-social objectives involving sustainable and environment friendly design, promoting volunteerism, minimizing environmental externalities, donating to charitable causes and encouraging behavior which is positive, helpful, and is intended to promote social acceptance and friendship towards the internal and external environment, the enterprise, partners and all stakeholders.


Zulfiqar Aslam
Senior Instructor of Innovation, Technology and Entrepreneurship, College of Business and Economics, United Arab Emirates University Al Ain, United Arab Emirates


Presentation Type

Paper Presentation in a Themed Session


2023 Special Focus—New Agendas for Design: Principles of Scale, Practices of Inclusion


CSR-Corporate Social Responsibility, Enterprise, Design Thinking, Philanthropic, Pro-social, Sustainable

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