Approaches to Understanding

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Tanvi Jain, Student, Ph.D., Indian Institute of Technology Kanpur, India

Design of a Thematic Map for a Visual Representation of Electoral Data in Mexico View Digital Media

Paper Presentation in a Themed Session
David Hernández Méndez,  Yadira Alatriste-Martínez  

The objective of this research is to expose a visual alternative for the representation of the vote count in the elections in Mexico, through the proposal of the design of a thematic map of the type of hexagonal mosaic to show information with geo referenced variables, in this case, of the three hundred federal electoral districts for the election of deputies. For this cartogram visualization, a topojson format file has been created that can be used in open source and geographic information systems. The project provides a potential for its use by journalistic media, researchers, institutions and other interested entities.

Teaching Students about Mutualistic Design: What Is It and How Is It Applied? View Digital Media

Paper Presentation in a Themed Session
Braden Trauth  

Sustainable and Circular Design leave too many questions when it comes to building a nature positive society. Mutualistic Design (MD - formerly Symbiotic Design) builds on 47 years of Permaculture Design and its ability to create a nature positive society and applies it to product design. Permaculture loosely defines the goal of a sustainable society as the development of a keystone human species that can heal and enhance the earth and its inhabitants through the fulfillment of its own needs. MD clarifies to designers what it means to design products that align with these goals. Traditional societies have done this before but transitioning an industrial society, peacefully towards this is the challenge. Permaculture offers practical and applicable solutions that build resilience in a world impacted by climate change and declining resources. Translating this process to the diverse world of industrial products within a capitalistic society is the challenge. A 4 page MD guide walks the reader and students through each product design consideration, integrating permaculture principles to build products that reflect the renewability and the finiteness of energy and materiality used in the manufacture and use of products. Permaculture/Regeneratively grown materials can also assist in Climate Drawdown, as identified by This paper will share the experience of teaching 4th year Industrial Design students about this topic in a studio setting and a lecture course around ID Theory and Methods and the results that came from the student work. It also shares a couple of industry results in applying these practices.

The Impact of Chromatic Symbolic Language in Advertising for People with Color Blindness View Digital Media

Paper Presentation in a Themed Session
Gonçalo Figueiredo,  Rodrigo Morais,  Rodrigo Hernandez Ramirez  

This study explores the impact of chromatic symbolic language in advertising communication for people with color blindness. Based on a systematic literature review, it is evident that color has a strong symbolic connotation and influences perceptual responses (Farina et al., 2006; Cabreta et al., 2021). Furthermore, vision is the most trustworthy human sense and is essential in advertising (Hultén and van Dijk, 2009). However, around 90% of communication uses color and around 350 million people are color blind in a global society (ColorAdd.Social, s.d.). The aim of this study is to motivate social and economic change by sharing knowledge about the applicability of color in advertising communication as the sole visual means of conveying an idea. To achieve this goal, here is proposed a kind of applied research that aims to explore (through speculative and generative design tools) symbolic processes related to advertising, including message, image and color. The study takes place in two stages: (1) advertising pieces are created for products, services, promotions and legality, exploring the relationship between image and text to describe them; (2) in-depth interviews with color-blind individuals based on the created advertising pieces. The results enable us to identify points of interference in understanding and to identify the construction of color repertoires through codes.

Digital Media

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