Polytechnic Institute of Lisbon
Before our products or services can inform, entertain, satisfy or delight, they must first engage. Curiosity is a powerful way to engage customers and create memorable experiences. This workshop will help you harness the power that curiosity brings to experiences and create significant and more memorable experiences. This workshop will tackle three topics. (1) Defining curiosity: What is curiosity, and how does it manifest? We will learn the five faces of curiosity and—more importantly—what kind of curious you are. (2) Producing curiosity: Humans can naturally produce curiosity—the question is, how? We discover the emotions that yield the by-product of curiosity and learn the ways in which curiosity may germinate. (3) Inviting curiosity: How might we design ways to invite curiosity? We explore a framework for inviting curiosity in your next design effort.