Abstract

Mazu the Chinese sea goddess is a national symbol associated with cultural identity. The goddess’ divine characteristics are no longer obvious, but this has enabled the creation of a stronger, secular identity. This qualitative investigation gathers data from formal and informal interviews, documentary review, survey, and observation. The primary location for field research was the Mazu Temple of Meizhou Island. The results reveal that Mazu artifacts are carriers of a complex culture that promotes traditional knowledge and beliefs. These artifacts have enabled the spread of local culture into the wider world through a process of identity construction. A global outlook has caused a reduction in spiritualism but has enabled the creation of a stronger, secular identity.